Bachelor’s Degree in Marketing
Program overview
The Bachelor of Marketing specialization provides a versatile
qualification focused on all aspects of marketing as a modern and dynamic profession.
FOUNDATION COURSES
Semester 1
Management principles 1
– Financial accounting 1
– Introduction to law
– Mathematics I : Analysis
– Microeconomics
– Financial mathematics
– C2I 1
– English
Semester 2
Management principles 2
– Financial accounting 2
– Macroeconomics
– Mathematics 2 : Algebra
– Descriptive statistics and probablility
– Commercial corporate law
– C2I 2
– English 2
Semester 3
Management fundamentals
– Management accounting
– Marketing fundamentals
– Career conferences
– Engish 3
– Entrepreneurship
– Taxation
– Inferential statistics
Semester 4
Human ressources management fundamentals
– Financial diagnostic
– Production Management
– Internship Report Methodology
– English 4
– Communicatioin techniques
– Practical practice firm
– Theorical practice firm
– Introduction to business economy
– Conferences and readings
Semester 5
Marketing strategy
– Princing strategies
– Marketing research
– Analysis of consumer behavior
– Elaboration and validation of the internship report
– English 5
– Presentation of technical and professional documents
– Practical practice firm
– Theorical practice firm
– Internationa marketing
– Marketing themes
Semester 6
Retail strategy
– Communication marketing
– Data analysis in marketing
– Tutored project
– English 6
– IT
– Practical practice firm
– Theorical practice firm
– Digital Marketing
– E-business Strategies