Bachelor’s Degree in Marketing
Programme overview
Understand customers. Shape offers. Make marketing decisions with evidence.
Explore how organisations understand their customers, position an offer, set prices and communicate value. APBS’s published Marketing curriculum covers marketing research, consumer behaviour, strategy, retail, data analysis, digital marketing and e-business, alongside business foundations.
Accredited for the 2026–2027 academic year.
This outline draws on the 2026 Marketing syllabus and curriculum workbook. Admissions can confirm the detailed study plan and arrangements for your intake.
Is this pathway right for you?
A good fit if you are curious about why people choose a product, enjoy combining creativity with analysis and want to understand how marketing supports commercial decisions.
What you will learn to do
- Use marketing research and consumer insights to understand an audience.
- Connect positioning and pricing decisions with a marketing strategy.
- Analyse the role of retail, communication and digital channels.
- Use marketing data to support recommendations and evaluate options.
Career pathways
Relevant entry-level directions include:
- Marketing assistant
- Market-research assistant
- Sales-support or commercial-development assistant
- Junior digital-marketing role
- Retail or product-team assistant
Progression depends on your experience, skills and employer requirements.
Further study
Explore postgraduate study in marketing, communication or related management fields, subject to programme entry requirements.
Curriculum overview
Semester 1 · 30 credits
- Introduction to Management — 3 credits
- Microeconomics — 3 credits
- Financial Accounting I — 4 credits
- Introduction to Business Law — 2 credits
- Mathematics for Management — 4 credits
- Financial Mathematics — 3 credits
- Business Organisation — 3 credits
- Economic and Social Environment of Business — 4 credits
- Study Skills: Studying at University — 2 credits
- Professional French 1 — 1 credit
- Digital Skills — 1 credit
Semester 2 · 30 credits
- Macroeconomics — 3 credits
- Marketing Fundamentals — 3 credits
- Financial Accounting II — 4 credits
- Business and Corporate Law — 2 credits
- Statistics and Probability for Management — 4 credits
- Data Analysis for Management — 3 credits
- Business Performance Tools — 4 credits
- Management Information Systems — 3 credits
- Study Skills: Learning How to Learn — 2 credits
- Professional French 2 — 1 credit
- English 1 — 1 credit
Semester 3 · 30 credits
- Consumer Behaviour — 4 credits
- Market Research I — 2 credits
- Sales Techniques and Commercial Negotiation — 3 credits
- Commercial Communication — 3 credits
- Marketing Data Analysis — 4 credits
- Survey Methodology — 3 credits
- Management Accounting — 4 credits
- Budget Management and Dashboards — 3 credits
- Soft Skills: Personal Career Project — 2 credits
- Professional French 3 — 1 credit
- English 2 — 1 credit
Semester 4 · 30 credits
- Marketing Strategy — 4 credits
- Brand Management — 2 credits
- Integrated Marketing Communications — 3 credits
- Digital Marketing — 3 credits
- Distribution and Merchandising — 4 credits
- Customer Relationship Management (CRM) — 3 credits
- Market Research II — 4 credits
- Marketing Performance Analysis — 3 credits
- Soft Skills: Personal and Professional Development — 2 credits
- English 3 — 1 credit
- Entrepreneurship — 1 credit
Semester 5 · 30 credits
- Marketing Action Plan — 4 credits
- Business Development and Sales Management — 2 credits
- Content and Social Media Strategies — 3 credits
- Digital Acquisition and Search Engine Optimisation — 3 credits
- Marketing Analytics and Dashboards — 4 credits
- Advanced CRM and Customer Retention — 3 credits
- Applied Marketing Project — 4 credits
- International Marketing — 3 credits
- Soft Skills: Career Preparation and Personal Branding — 2 credits
- Entrepreneurship — 1 credit
- Digital Skills — 1 credit
Semester 6 · 30 credits
- Professional Internship, Report and Oral Defence — 30 credits
Compare your options
Marketing focuses on customers, demand and the value of an offer. Logistics and Production focuses on fulfilling that demand; Finance focuses on funding and financial performance.
Plan your admission
New applicants: tell admissions your current qualification, results and intended intake. Ask the team to confirm eligibility and any admission assessment.
Transfer applicants: prepare transcripts and course descriptions for an individual credit review. The approved decision determines your remaining academic requirements.
Fees and scholarships: request a written breakdown of tuition, registration charges, payment dates and any scholarship decision.
Language and schedule: confirm the language of instruction, weekly timetable and examination arrangements before registration.
Email APBS about this programme. Include your qualification, intended intake and the questions you would like to discuss.
How to apply · Transfer guidance · Fees and scholarships · Student and alumni stories
Request the current detailed study plan for your intake, including project, internship and language arrangements.